All this data feeds the nefarious algorithms that manipulate what you buy, think and do. Right now, 70% of the emails you receive are laced with secretive trackers that send information back to their handlers-have you opened the email, when and how often where were you when you read the content and what device were you using. The other critical innovation that Apple will bring with iOS 15 will likely be as big a hammer blow to the data marketing industry as App Tracking Transparency and blocking third-party web tracking cookies by default in Safari. Illustrative report of top-10 web trackers over 30 days on Safari Apple Safari / has been publicly cracking down on Facebook with App Tracking Transparency and doing the same to Google by adding new privacy innovations to Safari to tempt users away from market-leading Chrome and enhancing other apps, notably Maps, to pull its users away from Google’s data-hungry ecosystem.
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